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giang
07-29-2007, 02:09 PM
HCM CITY — Cai luong (reformed drama) is under threat in its home land – the Cuu Long (Mekong). With audience numbers steadily dropping off, many performers of the art form are choosing to pursue more lucrative careers as bar singers or restaurant owners instead. This trend has left industry insiders wondering whether the cai luong tradition will soon die out in this area all together.

Deputy director of the Tay Do Cai Luong Troupe, Tran Van Thien, a veteran of the art form for more than 30 years, says that two decades ago when a troupe came to town, people would stand in long queues to buy tickets. Today, a troupe is lucky if it can attract 300 to 400 spectators, he says. While this number may still sound impressive, when you consider that tickets cost just VND3,000-10,000 (20-60 US cents), it does not add up to much of an income for the troupe.

"Many local cai luong troupes offer free shows, but even then, they cannot attract as many audience members as before," he says.

Over the past 10 years it has become impossible for professional cai luong troupes to earn a living in provincial centres, so they are forced to go further into the countryside to find an audience, Thien says.

There are only seven professional troupes left in the 13 provinces of the Cuu Long (Mekong) delta (where the art form originated), he says, and some are more successful than others.

The Tay Do Cai Luong Troupe still manages to draw several hundred people in its native Can Tho Province. However, the troupe counts several cai luong stars amongst its members, including Thao Van (winner of two gold medals at national theatre festivals) and Ngoc Nhung (winner of two gold medals at the Tran Huu Trang cai luong competition).

On the other hand, groups like the Cao Van Lau Cai Luong Troupe in Bac Lieu Province, the Ensemble in Dong Thap Province and the Huong Tram Troupe in Ca Mau Province, only manage to sell enough tickets during Tet (lunar new year) and other special occasions.

"Without support, in the vicinity of VND1 billion-VND1.5 billion from of the province’s budget, local cai luong troupes cannot survive," says an official from the Can Tho Culture and Information Department.

Artists earn their keep

In recent years, the number of restaurants in Bac Lieu Province that offer traditional singing performances has increased, says Le Thi Ai Nam, director of the Bac Lieu Information and Culture Department.

Many cai luong artists, such as stars Linh Tuan and Thanh Kim Hien, are behind this trend. Others include Cong Trang, Le My and Ngan Trinh in Bac Lieu Province, and Tuan Liem, Hong Chi and Minh Sang in Ca Mau Province. Those who cannot open their own restaurants, work as guest singers in bars to earn a living.

Many cai luong artists say that the VND1 million (US$62) per month they receive as professional cai luong performers is not enough for them to survive on, so they are forced to look for work elsewhere.

Need to modernise

"Cai luong has a strange attraction," says Doan Hoang Giang, chairman of the art council of Viet Nam Theatrical Artists’ Association. "It has appeared everywhere and allured so many hearts, not only in the south but also in the north of the country."

"Whenever I visit the south, I hear people singing vong co (a special style of singing using the whole breath without any breaks, which is used in cai luong)," he says. "So, why then are people in the very heartland of this art turning their backs on cai luong?"

According to Giang, one reason is that modern audiences can no longer relate to cai luong. The art form needs to be modernised if it is to stay relevant, he says. He suggests editing songs to make their words more direct and introducing less elaborate costumes.

He thinks that male artists should not wear as much make up as they traditionally did. Nor should they have plastic surgery, he says.

"Today’s people prefer artists with a modern appearance and more straight-forward stories," Giang says.

If young people cannot appreciate an art form, then it does not deserve to be called art, he says.

"Live performances of cai luong now have strong competition from cai luong on video and audio, television and other forms of entertainment," agrees Nguyen Minh , head of the Huong Tram Troupe. "At the same time, cai luong also lacks good stories," he says.

Cai luong faced the same crisis 50 years ago. Then, it was able to adapt and change with the times to stay relevant to its audience. Whether the art form will be able to do the same again today, remains to be seen. — VNS

nktvn
07-30-2007, 12:11 AM
I watch Cải Lương sometimes. Most of the stories are usually repeat of previous scripts with some little modifications. I prefer Vầng Trăng Cổ Nhạc on HTV. If Cải Lương wants to survive, it'll have to keep up with current "hot issues"

bschuess
07-30-2007, 03:40 AM
http://www.freewebjunk.com/videos_play/6/39995/

I hope this isn't the modernization you speak of!

bschuess
07-30-2007, 03:58 AM
There are many examples of this art form on the internet more serious than the one above if anyone is curious.

http://video.google.com/videoplay?docid=-1330079560640555596&q=%22

In the West, most traditional art forms exist only because of large subsidies from governments, corporations, and wealthy benefactors.

In addition to performances, the opera companies, symphony orchestras, and ballet companies participate in extensive education programs to try to attract new generations to their art form. This costs money and the performances are costly as well because the artists are reasonably well paid.

Even with the subsidies, ticket costs are very high, easily
$50-100 USD each. The vast majority of the population is simply not interested.

Another way the companies earn money is to put on special performances that are more popular.

Every ballet company puts on "The Nutcracker" at Christmas time and these performances are always sold out.

Acting companies often perform "A Christmas Story" by Charles Dickens at this same time of year.

Symphonies, on the other hand, perform "pops" concert, where the classical musicians dress more casually and play popular ("pop") music, often in the summer when the official schedule is empty.

Vietnam sounds like it faces similar problems without the community and private resources available for subsidy. It didn't sound like the government official was very sympathetic. Is it common that government officials, perhaps from the North, are less sympathetic to traditions of the Cuu Long area?

The lounge performances sound like a way to support the art form, although in a more casual format. Maybe an increase in tourism can help, as tourists are drawn in the evening to "folk performances".


I think "soap operas" or serial dramas on tv probably cut into the audience as this medium grows in Vietnam. If there are enough stations, maybe it can also become an outlet to bring this art form to more people. On the other hand, the US experience over the last 60 years has been that as a "national" culture and language grow as a result of a universal national medium like television, local dialects and foods and customs tend to die out.

So good luck.

nktvn
07-30-2007, 06:45 AM
http://www.freewebjunk.com/videos_play/6/39995/

I hope this isn't the modernization you speak of!

Certainly not that.